Supreme Expands Typhoo Gold Distribution with New Morrisons, Ocado and Bestway Wholesale Listings
Supreme PLC continues to strengthen the Typhoo brand with the expansion of Typhoo Gold across both UK retail and wholesale channels. New listings with Morrisons, Ocado and Bestway Wholesale increase nationwide availability of the luxury tea range while supporting Supreme’s long-term investment in brand growth, manufacturing and distribution.
The latest rollout reinforces Supreme’s strategy of expanding market reach through major grocery retailers and wholesale partners, making Typhoo Gold more accessible to both consumers and trade customers across the UK.
Expanding Retail Distribution Across the UK Grocery Market
Typhoo Gold 80 Tea Bags is now available in Morrisons stores nationwide and through Ocado, extending distribution across two of the UK’s leading grocery retailers.
The expanded retail presence reflects growing consumer demand for luxury but budget friendly black tea and supports continued growth of the Typhoo portfolio within the competitive UK tea market.
Produced using carefully selected Rainforest Alliance Certified tea, Typhoo Gold delivers a rich, smooth flavour while maintaining the quality, value and trusted heritage associated with one of Britain’s most recognised tea brands.
Strengthening Wholesale Supply Through Bestway
Supreme has also expanded the Typhoo Gold wholesale range through Bestway Wholesale, supporting foodservice operators, independent retailers and commercial buyers with additional pack formats.
In addition to the popular 80 Tea Bag PMP, Bestway now stocks the new 1,100 Tea Bag pack, providing a cost-effective solution for:
- Wholesale customers
- Independent retailers
- Cafés and coffee shops
- Hospitality and leisure venues
- Caterers and contract catering businesses
- Offices and workplaces
- Community organisations and large-volume tea buyers
The expanded wholesale offering enables trade customers to access premium-quality tea in formats designed to meet a wide range of commercial requirements while delivering excellent value.
Supporting UK Manufacturing and Supply Chain Excellence
Typhoo Gold is packed in the UK using Rainforest Alliance Certified tea, combining premium ingredients with high manufacturing standards to deliver consistent quality across every pack.
As part of Supreme’s broader FMCG operations, continued investment in manufacturing, packaging and supply chain capability supports efficient nationwide distribution across both retail and wholesale channels.
The expansion demonstrates Supreme’s commitment to building resilient supply partnerships while meeting increasing demand for trusted grocery brands.
Investing in the Growth of the Typhoo Brand
Following its acquisition of Typhoo, Supreme continues to invest in the long-term growth of one of the UK’s most established tea brands.
The latest retail and wholesale listings form part of a wider strategy focused on:
- Expanding UK retail distribution
- Strengthening wholesale partnerships
- Investing in product quality and manufacturing
- Increasing brand availability across grocery and foodservice
- Delivering greater choice for consumers and commercial customers
With more than 120 years of tea heritage, Typhoo remains one of Britain’s best-known household brands. The continued expansion of Typhoo Gold reflects Supreme’s commitment to driving sustainable growth through strategic retail partnerships, wholesale distribution and operational excellence.
As availability continues to grow across the UK, more consumers, retailers and trade customers can enjoy the premium quality and smooth taste of Typhoo Gold.
More choice. More quality. More “ooO” in every brew.
