Supreme and Tonino Lamborghini agree licensing partnership to launch energy drinks across the UK, Europe, Middle East and China regions

We’re proud to announce that Supreme PLC has entered into a licensing partnership with the iconic Tonino Lamborghini brand to launch a range of Energy Drinks, covering the UK, Europe Middle East and China.

This partnership brings a globally recognised, premium brand into Supreme’s FMCG portfolio, supporting our strategy of driving sustainable growth through high-value brand licensing and innovation.

Tonino Lamborghini Energy Drinks have been developed in house, manufactured by group owned Clearly Drinks and are being distributed through Supreme’s channels, highlighting our full circle capabilities within the beverage market.

The range, including 6 sku’s, is available now for trade customers, expanding our premium FMCG offering and strengthening long-term shareholder value.

Where energy, meets style.

Sandy Chadha, CEO of Supreme PLC

“We are delighted to welcome another iconic brand into our energy drinks offering. Working with Tonino Lamborghini, we will be able to leverage premium brand licensing into our proven product development, manufacturing and supply chain capabilities, further demonstrating our ability to identify and execute high-quality partnerships.

As we continue to build momentum across the Group, we are broadening our reach in beverages while continuing to invest in further production capacity. Alongside a more balanced and far-reaching distribution footprint, this positions us well to capture future opportunities and deliver consistent growth.”

Tonino Lamborghini, founder and President of Tonino Lamborghini S.p.A.

“The partnership with Supreme represents an exciting step in bringing the spirit of our brand into a dynamic and fast-growing category, combining Italian lifestyle, design and attitude with Supreme’s strong expertise in product development, manufacturing and international distribution. Together, we look forward to building a premium energy drink range that resonates with consumers across the UK, Europe, the Middle East and China.”

Tonino Lamborghini Energy Drink Range available to order today

Get in touch with your Supreme Imports sales representative today to secure stock and discuss promotional support and pricing structures for your region. Browse the full energy drink range here:

Contact Sam Brothers.
for enquiries on Tonino Lamborghini…

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