Red Mountain: A legacy coffee brand brought back to life
Supreme PLC is glad to announce a license agreement with Asvina for the manufacturing and distribution of Red Mountain Coffee. The Red Mountain brand was acquired by Supreme PLC as part of the acquisition of Typhoo Tea in December 2024.
Supreme and Asvina are working closely to reinstate Red Mountain as a household name, providing a range of coffee and hot beverage products for the wholesale, independent, and hospitality markets.
Supreme’s first licensing agreement…
The license of Red Mountain marks Supreme’s first licensing agreement, adding to our diverse service portfolio. Alongside being a manufacturing powerhouse, diversifying our service offering is a key strategic driver for further growth within the business.
Asvina is an established, leading supplier of licensed, private label, and own-brand food products serving all market channels in the UK. Dedicated to ensuring consistency, taste, and excellence in every product, the Red Mountain brand is in good hands with Asvina.
The range will include freeze dried coffee, coffee whitener, and coffee sachets.
The Product behind the brand…
Instant coffee brand Red Mountain is historically known in the UK for its tagline “ground coffee taste without the grind”. Originally recognised for marketing campaigns featuring Ross Kemp, it is a freeze-dried coffee that was reformulated and redesigned by its owner at the time, Typhoo, in 2009.
The range is available to order in various instant coffee formats and sachets, in both PMP and non-PMP packs, all offered at marketing-leading prices.
Now stocked in Farmfoods and UK wholesalers, Red Mountain is available to order today from Asvina and Supreme Imports.
