Supreme News

At Supreme plc, we’re proud to share the exciting progress made since welcoming 1001 Carpet Care into our growing portfolio.

Over the past six months, our focus has been clear: reconnect with the brand, understand its position in today’s market, and ensure its firmly back in front of customers. This has been a period of listening, learning and laying strong foundations for sustainable growth.

The first phase of our journey has centred on gaining valuable customer insight and feedback. By engaging closely with retail partners and consumers, we’ve sharpened our understanding of where the brand sits within the carpet care category and, importantly, where it deserves to be.

Our ambition is simple: to reclaim market share for a brand that has long been a household name in carpet cleaning. The early response from customers confirms the strength and trust that still exists in the 1001 name.

Behind the scenes, significant work has been undertaken to reinforce the foundations of the range. This has included:

• Resourcing core product lines with new supplier partnerships
• Meeting and collaborating with existing suppliers
• Reviewing efficiencies and ensuring long-term sustainability

These steps ensure that the 1001 Carpet Care range is positioned for consistent quality, reliability and growth.

New fragrances are soon to join our best-selling carpet freshener range – watch out for these new fragrance releases:

• Rhubarb Rebel – Essence of Rhubarb and Rose with a hint of Amber & Musk
• Wild Sage & Spice – Essence of warm spices Sage & Thyme and cosy Vanilla
• Lavender French Soap – Spring Morning in the French Provence, essence of soothing Lavender & cleanliness of the French Soap
• Velvet Bloom – With a hint of softening Coconut & Vanilla

Innovation is central to our strategy and our next chapter for 1001 is packed with it.

Launch of the 1001 Professional Range

This year will see the official launch of the 1001 Professional range, developed to meet increasing demand for larger-format, high-performance solutions.

• Launching with 4–8 SKUs
• Available in 5-litre formats
• Already receiving strong early feedback from customers

This marks an important milestone in broadening the brand’s appeal and strengthening its presence in the professional and heavy-use segments.

Consumer favourites remain at the core of our growth plans. One of our most-loved fragrances, Thai Orchid & Passionfruit (PET), will be expanding into a full Pet range later this year.

The move builds on the popularity of the existing variant and responds directly to customer demand for more pet-focused solutions – an area of continued growth within the category.

While 2026 is shaping up to be a major year, we’re already planning for what’s next. Work is underway with fragrance experts to develop new carpet freshener variants for 2027, ensuring 1001 continues to lead in sensory performance as well as cleaning power. This forward-thinking approach reinforces our commitment to long-term brand development.

In just six months, we have:

• Re-engaged with customers and gathered critical market feedback
• Strengthened supply partnerships
• Advanced new product development
• Prepared for the launch of the 1001 Professional range
• Planned expansion into new pet-focused formats
• Begun future fragrance innovation for 2027

The progress made demonstrates the strength of the brand and the opportunity ahead.

At Supreme, we are committed to investing in our acquisitions, nurturing heritage brands, and unlocking their full potential. The journey with 1001 Carpet Care is just beginning – and we’re excited about what comes next.