Supreme’s history is something to be proud of. For over 40 years we have built our reputation on professionalism and reliability, going from humble beginnings to a global reputation.

Supreme History

1975
Founding

Founding

Supreme is founded by GS Chadha. Operating from a mobile van, Mr. Chadha achieves annual sales of £250,000 selling toys and watches at seaside resorts.

1991
Entering the battery market

Entering the battery market

Supreme enters the battery market after stumbling upon samples at a trade show. Operating from a 3000sq/ft warehouse, we sign distribution agreements with Panasonic and achieve annual sales of £2.2 million.

1998
Securing distribution agreements

Securing distribution agreements

Supreme secures official UK distribution agreements with Duracell, Eveready, Energizer and Kodak.

Deals with a range of retailers allow us to sell over 50 million batteries per year and expand the company.

As a result of our successes, the company moves to a purpose-built depot in Trafford Park and begins to build a strong management team. By the turn of the century, Supreme has signed a distribution agreement with Samsung batteries and is delivering profits of over £1 million per year.

2001
Reaching #1

Reaching #1

Supreme is now the UK’s biggest battery distributor, selling 100 million batteries to 2,100 live customers. The company continued to expand with a move into a new 45,000sq/ft distribution centre in Trafford Park where sales increased to £28 million per year.

Supreme Imports also acquires Sheffield’s MCG International Ltd, a £5 million business in the photographic sector.

2003
Handing over the reins

Handing over the reins

Following decades of hard work, GS Chadha retires and Supreme is purchased by his son Sandy Chadha, who has spent a decade as the company’s managing director.

With the company’s future now secured, Supreme looks for even greater opportunities to grow the business.

2005
Continued growth

Continued growth

Supreme now sells over 260 million batteries to 3,600 live accounts across Europe.

The Trafford Park site is extended to encompass 88,000sq/ft of warehouse space and offices as we continue to expand.

By investing in IT infrastructure, Supreme now operates a fully paperless warehouse and office, along with a fully online ordering system.

2009
Diversifying Supreme

Diversifying Supreme

A takeover is completed to integrate into Lazoron PLC and Eurobatteries.com to further increase our market share in batteries, generating revenues of 12 million.

By now, Supreme also sells over 50 million light bulbs each year thanks to deals with Eveready.

2012
Making headlines

Making headlines

Record sales of 300 million batteries per year tell only part of the story of Supreme’s 2012.

Our expansion is noticed, with the company featured at number 43 in the Sunday Times’ International Track 200 list of the UK’s fastest-growing exporters.

Supreme also develops a range of industrial and consumer LED lighting products and fittings under our PowerMaster Lighting label.

2013
Launching KiK

Launching KiK

Supreme enters the vaping and electronic cigarette marketplace with the launch of KiK. Our premium vaping range is now stocked throughout the country and has triggered even more expansion, as you’ll see below…

2015
Vaping market growth

Vaping market growth

88vape launched in 2015, taking the vape market by storm with two core principles; unrivalled pricing and high quality throughout. We launched our revolutionary £1 e-liquid under the 88vape brand to further cement our place in the market.

Electronic Cigarettes is now one of the largest global markets and since being introduced to the UK the vaping market has grown at a formidable rate. 88vape has burgeoned throughout this period with year-on-year growth.

2016
Clean room facility complete

Clean room facility complete

The VN Labs Ltd cleanroom facility is completed, allowing us to mix and bottle vaping e-liquids on site in Trafford Park.

Click here to visit the VN Labs website.

Click here to learn more about VN Labs.

2017
Reaching new heights

Reaching new heights

Supreme is listed in the FT1000 – a list of Europe’s 1,000 fastest growing companies.

2018
Sports nutrition venture

Sports nutrition venture

During 2018, Supreme acquired the assets of Shannon Protein Technologies for £100,000 to begin a new and exciting venture in Sports Nutrition.

Later in the year, Supreme acquired the assets of Protein Dynamix, one of the UK’s leading manufacturers in Sports Nutrition. Supreme now stocks the entire range of accessories, snacks, protein powders and supplements.

As well as 2 other major white-label contracts, Supreme wins the licence to distribute Sports Nutrition Products under the Pure Gym name. Pure Gym is Britain’s largest gym chain with over 1 million members.

The range launched in 2019.

2019
LED Hut join Supreme

LED Hut join Supreme

In June 2019, Supreme acquired the assets of lighting supplier LED Hut to further enhance our range of products in the consumer and trade lighting space.

Supreme also acquired certain assets of Monocore, which includes the Go Nutrition brand.

2019
Hitting milestones

Hitting milestones

Supreme sells over 300 million batteries, 65 million light bulbs and 1 million light fittings each year.

Supreme expands the VN Labs manufacturing facility which now makes 250,000+ bottles of e-liquid a day. This will make VN Labs the largest manufacturer of e-liquid in the UK, with their e-liquids being stocked in over 10,000 retail outlets across the country.

To support our customer success we ran a £2 million marketing campaign for 88vape, which saw branded billboards and busses nationwide.

A growing customer base now includes nationwide retailers ASDA, Costcutter, Halfords, Home Bargains and Aldi, as we service 6,000 accounts each month.

Our past is something we can be proud of, but it’s our future successes that we really look forward to.

2020
Can’t stop growing

Can’t stop growing

Supreme continues to grow across all 5 key categories – batteries, lighting, vaping, sports nutrition and household essentials…

Our Sports Nutrition category was enhanced by the acquisiton of Battle Bites, a leading name in the protein bar market. We also completed the purchase of AGP Trading, a leading name in the European lighting market, and Provider Distribution, who will further enhance our household essentials range. The acquisition of these established businesses allows us to expand our catalogue even further into the protein, toiletry and lighting sectors.

2021
Supreme PLC

Supreme PLC

After a successful IPO, Supreme PLC is listed on the AIM market of the London Stock Exchange.

The funds raised will fuel the company’s ongoing growth, enabling Supreme to make further inroads into manufacturing, distribution and new product development, whilst offering our customers the best value for money across our key categories.

We look forward to the future and the exciting times ahead for Supreme.

Click here to visit our Investor Centre.

2021
88vape in McColl’s

88vape in McColl’s

Supreme are proud to have completed the roll-out of 88vape products across 1,180 McColl’s convenience stores nationwide.

The roll-out represents the largest estate within Supreme’s customer base and includes full floor standing units to enhance and optimise sales.

Supreme’s 88Vape is the most visible value vaping brand in the UK, with the Company’s ownership of the UK’s largest e-liquid manufacturing facilities providing Supreme with security over both its supply and the quality of its e-liquid.

Click here to read more.

2021
Supreme welcomes Vendek (Powerline)

Supreme welcomes Vendek (Powerline)

In June 2021, Supreme announced the acuqision of Vendek Limited (trading as Powerline), a leading Dublin-based distributor of batteries and lighting products.

The business operates exclusively within Ireland, distributing battery and lighting products under the Osram, Panasonic and Duracell brands and servicing some of the country’s leading retailers across DIY, hardware, convenience, and petrol stations.

With significant product and customer overlap across key categories, the acquisition of Vendek helps to create a hub from which to expand Supreme’s growing European footprint, as well as sizeable foothol in the Irish market.

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