Brand Mission

1001 is a heritage household cleaning brand that dates back to the 1940s, best known for its carpet and upholstery care products. The flagship Carpet Fresh range has a loyal customer base and strong retail presence, offering convenient, great smelling solutions for keeping carpets and soft furnishings fresh between deep cleans. With categories spanning carpet fresheners, stain removers, and cleaning solutions, 1001 continues to innovate while retaining its position as a household favourite.

Brand Mission

1001 is a heritage household cleaning brand that dates back to the 1940s, best known for its carpet and upholstery care products. The flagship Carpet Fresh range has a loyal customer base and strong retail presence, offering convenient, great smelling solutions for keeping carpets and soft furnishings fresh between deep cleans. With categories spanning carpet fresheners, stain removers, and cleaning solutions, 1001 continues to innovate while retaining its position as a household favourite.

Brand Success

For the year ended 31 August 2025, the 1001 brand is expected to report unaudited revenue of around £4.5 million, and its customers include Tesco, Asda, Morrisons, Home Bargains and B&M Bargains, aligning with Supreme’s customer base.

The brand is manufactured in the UK and had been owned by WD-40 since 2004. At its peak, the brand reported revenue of £8 million.

Brand Success

For the year ended 31 August 2025, the 1001 brand is expected to report unaudited revenue of around £4.5 million, and its customers include Tesco, Asda, Morrisons, Home Bargains and B&M Bargains, aligning with Supreme’s customer base.

The brand is manufactured in the UK and had been owned by WD-40 since 2004. At its peak, the brand reported revenue of £8 million.

Your carpet’s best friend since the 1940’s

WoolSafe Certified Products

CleanSeal Certified Products

Trusted British Brand

Acquisition of 1001 Carpet Care Brand – September 2025

Supreme announced the official acquisition of 1001 September 2025. Bought from the WD-40 who has owned the brand since 2004, read our press release for all details about the acquisition…

1001 Carpet Cleaning Range…

For more than 70 years, 1001 have been looking after the nation’s carpets. Although much has changed since our launch in the 1940s, 1001 are still the go-to experts with the most comprehensive carpet cleaning range. Carpet Cleaners, Sprays, Shampoos and Mousse products make up the 1001 Cleaning Product Range.

1001 Carpet Freshners Range…

Did you know you can use 1001 Carpet Fresh on all types of carpets, rugs and much more. You can even use it on sofas, cushions, curtains, outdoor furniture, your children’s bedrooms and where ever your pet has been. You can even use it on mats and upholstery in your car!

Blended by fragrance experts, this quick-drying foam penetrates deep down into your carpet fibres, instantly neutralising trapped odours, without the need to vacuum. It dries in just a few minutes, leaving your carpet and whole room smelling naturally fresh and clean.

The 1001 Carpet Fresh Range is safe to use on the most delicate of carpets, including wool. It’s your best friend when you want to deal with lingering carpet and rug smells and enjoy hours of freshness.

Contact Sheryl Hayward, 1001 Product Owner for enquiries…

Interested in Working With 1001 Carpet Care?

If you’re interested in working with 1001 Carpet Care or stocking our product range, please complete the form below…

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Best-selling 1001 Carpet Care products

1001 Carpet Stain Remover Spray

1001 Pet Stain Remover

1001 Carpet Mousse

1001 Carpet Freshners

1001 Carpet Shampoo Solution

1001 Carpet Machine Solution