Supreme News

Supreme is delighted to announce the latest innovations in the Typhoo portfolio. With a brand new launch and the return of a much-loved Typhoo classic, Supreme is revitalising the iconic British brand.

A premium favourite is back – now with an enhanced blend and refreshed packaging. The revived Typhoo Gold will return to shelves this autumn in an eye-catching, shimmering gold pack of 80 tea bags at a competitive RRP. It offers consumers an everyday premium tea experience that remains accessible to a broad audience.

Typhoo Gold has been expertly crafted to deliver the quality consumers expect. Smooth yet strong, this luxury blend is designed for those who enjoy a richer, more satisfying cup. Typhoo Gold proudly carries the Rainforest Alliance Certification Seal and Ethical Tea Partnership member badge – credentials that matter to both stockists and consumers.

As Supreme continues to broaden and diversify its portfolio, Typhoo is entering the iced tea market with a competitively priced range designed for today’s consumer.

This innovation joins two of our leading divisions – Tea and Soft Drinks – leveraging in-house manufacturing capabilities for cross-category growth.

Crafted right here in the UK, Typhoo Iced Tea is produced at our Clearly Drinks bottling facility. Made with Northumbria spring water, known for its pure, clean taste and high natural minerals content, this new Typhoo range has the quality that stockists can trust, in a refreshing new format.

Typhoo Iced Tea introduces a refreshing way to enjoy the taste of Typhoo – a cool, flavour-packed range that can be enjoyed all year round.

Now available in 500ml bottles, Typhoo Iced Tea is perfect for on the go. Our Typhoo Iced Tea range has something for every taste:

• Classic – a true iced tea, smooth and slightly sweetened.
• Peach – fruity, mellow, and naturally fresh.
• Lemon – zesty, bright, and revitalising.
• Mango – juicy, tropical, and bursting with flavour.

Since acquiring Typhoo, Supreme has focused on strengthening trade and manufacturing operations while enhancing brand visibility and customer engagement. Over the past six months, packaging, branding and digital presence have been key priorities for the Typhoo brand.

Direct-to-consumer channels and online presence are now a top priority to enhance brand trust among both loyal and new Typhoo consumers.

We have developed a modern, sleek Typhoo website to reflect the hard work and quality delivered by Supreme team members since the acquisition. Our plans extend into the years to come, with continued focus on social channels and digital content for both stockists and consumers alike – bringing Typhoo’s heritage along with us into the future.