Introducing Supreme

Supreme is one of the UK’s leading battery and lighting distributors, and a leading name in the e-cigarette and vaping market. That didn’t happen by accident.

For over 40 years, we’ve built our reputation on professionalism, quality and reliability. That’s how we’ve gone from the humblest of beginnings to one of the fastest-growing companies in Europe (as ranked by the Financial Times, no less).

To keep growing, keep succeeding and keep providing you with the service you’ve come to expect, we rely on the talent and dedication of our team. From the company’s director to the staff in our distribution centre, every member of the Supreme team is focused on getting you what you need, when you need it.

From sole traders to big-name supermarkets, every client we deal with gets the benefit of our years of experience, product knowledge, and commitment to quality.




Sports Nutrition


Servicing over 20% of the UK market, Supreme Imports supplies over 50,000 retail, wholesale and independent outlets with more than 300 million batteries per year. 

Thanks to exclusive agreements with big name household battery brands, Supreme are able to supply a variety of dry cell, specialist and rechargeable batteries. Brand name batteries offer some of the highest returns per square foot of any consumer product currently on the market. This makes batteries a recession proof revenue stream for any retailer. Consumers regularly purchase disposable batteries for a wide range of application sold in most stores, ensuring that sales remain consistent all year round.

Thanks to our exclusive lighting distribution agreements with Energizer, Eveready and JCB, Supreme is directly responsible for a significant portion of the UK lighting market.

Our award winning factories help us produce lamps in many shapes and sizes to meet the consumers demands, and our range is rapidly expanding alongside the market.With an extensive range and an incomparable service level, it’s easy to see why thousands of retail outlets around the world rely on Supreme to keep their customers’ lights on.

We also welcomed LED Hut to the Supreme team in 2019, enlarging our portfolio with their LumiLife range of products as well as being able to service a new target market.

Over 5.2 million bottles of 10ml e-liquid are manufactured at VN Labs Ltd every month, with the capacity to increase production even more as the vaping market continues to grow.

As of 2021 over 10,000 retailers stock our affordable, high quality 88vape range, which starts at just £1,  while our KiK range is earning a deserved reputation as a premium vaping product for discerning customers.

Despite the low cost, our eliquids are made from the finest pharmaceutical grade ingredients and we go the extra mile to ensure all of our products and packaging adhere to the necessary regulations.

For more information on Supreme’s vaping brands, visit the KiK and 88vape websites.

In 2018 Supreme acquired the assets of Shannon Protein Technologies to begin a new and exciting adventure in Sports Nutrition. This was shortly followed by the takeover of two of the UK’s number one best selling Sports Nutrition companies, Protein Dynamix and Go Nutrition.

Supreme continue to take our sports nutrition sector from strength to strength by revolutionising the way Sports Nutrition is sold online. We have also now taken it a step further by building an extension to the VN Labs Ltd manufacturing facility so we can monitor the production process of our powdered and tablet products from start to finish. 

Private label opportunities are available across the range.

Alongside the rest of our ‘recession-proof’ product range of FMCG, Supreme also offer a comprehensive selection of household essentials, perfect for retailers, wholesalers and hardware stores. 

Our range consists of everything from hand sanitiser to extension leads, so be sure to check out what’s available on our website

Our most recent addition to our essentials range includes confectionery from Dairy Milk & Terry’s, as well as big-name toiletry brands, Right Guard, Lynx & Aussie. 

For more information, visit our website or contact a member of our sales team.


From humble beginnings to a global reputation

icon 1975

Supreme is founded by GS Chadha. Operating from a mobile van, Mr. Chadha achieves annual sales of £250,000 selling toys and watches at seaside resorts.

icon 1991

Supreme enters the battery market after stumbling upon samples at a trade show. Operating from a 3000sq/ft warehouse, we sign distribution agreements with Panasonic and achieve annual sales of £2.2 million.

icon 1998

Supreme secures official UK distribution agreements with Duracell, Eveready, Energizer and Kodak.

Deals with a range of retailers allow us to sell over 50 million batteries per year and expand the company.

As a result of our successes, the company moves to a purpose-built depot in Trafford Park and begins to build a strong management team. By the turn of the century, Supreme has signed a distribution agreement with Samsung batteries and is delivering profits of over £1m per year.

icon 2001

Supreme is now the UK’s biggest battery distributor, selling 100 million batteries to 2100 live customers. The company continued to expand with a move into a new 45,000sq/ft distribution centre in Trafford Park where sales increased to £28 million per year.

Supreme Imports also acquires Sheffield’s MCG International Ltd, a £5 million business in the photographic sector.

icon 2003

Following decades of hard work, GS Chadha retires and Supreme is purchased by his son Sandy Chadha, who has spent a decade as the company’s managing director.

The company’s future secured, Supreme looks for even greater opportunities to grow the business.

icon 2005

Supreme now sells over 260 million batteries to 3,600 live accounts across Europe.

The Trafford Park site is extended to encompass 88,000sq/ft of warehouse space and offices as we continue to expand.

By investing in IT infrastructure, Supreme now operates a fully paperless warehouse and office, along with a fully online ordering system.

icon 2009

Supreme diversifies to offer specialist batteries for mobile phones, camcorders, digital cameras and a wide range of other consumer products.

A £12 million takeover is also completed to integrate into Lazoron PLC and to further increase our market share.

By now, Supreme also sells over 50 million light bulbs each year thanks to deals with Eveready.


icon 2012

Record high sales of 300 million batteries per year tell only part of the story of Supreme’s 2012.

Our expansion is noticed, with the company featured at number 43 in the Sunday Times’ International Track 200 list of the UK’s fastest growing exporters.

Supreme also develops a range of industrial and consumer LED lighting products and fittings under our PowerMaster Lighting label.

icon 2013


Supreme enters the vaping and electronic cigarette marketplace with the launch of KiK. Our premium vaping range is now stocked throughout the country and has triggered even more expansion, as you’ll see below…

icon 2015

88vape launched in 2015 taking the vape market by storm with two core principles; unrivalled pricing and high quality throughout. Electronic Cigarettes is now one of the largest global markets worth approximately £1.8 billion. Since being introduced to the UK the vaping market has grown at a formidable rate, now valued at £193 million. 88vape has burgeoned throughout this period with year on year growth.

icon 2016

The VN Labs clean room facility is completed, allowing us to mix and bottle vaping e-liquids on site in Trafford Park.

icon 2017

Supreme is listed in the FT1000 – a list of Europe’s 1,000 fastest growing companies.

icon 2018

During 2018, Supreme acquired the assets of Shannon Protein Technologies to begin a new and exciting venture in Sports Nutrition.

Later in the year, Supreme acquired the assets of Protein Dynamix, one of the UK’s leading manufacturers in Sports Nutrition. Supreme now stocks the entire range of accessories, snacks, protein powders and supplements.

As well as 2 other major white label contracts, Supreme wins the licence to distribute Sports Nutrition Products under the Pure Gym name.

Pure Gym is Britain’s largest gym chain with over 1,000,000 members and plans to have over 300 gyms open by 2020.

icon 2019

In June 2019, Supreme acquired the assets of lighting supplier LED Hut to further enhance our range of products in the consumer and trade lighting space.

Supreme also acquired certain assets of Monocore, which includes the Go Nutrition brand.

icon 2019

Supreme sells over 300 million batteries, 65 million light bulbs and 1 million light fittings each year.

Supreme opened a new manufacturing facility for VN Labs Ltd which makes 300,000+ bottles of e-liquid a day. This will make VN Labs the largest manufacturer of e-liquid in the UK, with the e-liquids we make being stocked in over 10,000 retail outlets.

A growing customer base now includes nationwide retailers ASDA, Costcutter, Halfords, Home Bargains and Aldi, as we service 6,000 accounts each month.

Our past is something we can be proud of, but it’s our future successes that we really look forward to.

icon 2020

Supreme continues to grow…

In 2020 we have completed the purchase of AGP Trading and Provider Cash & Carry, which allows us to expand our catalogue even further in to the toiletry & lighting sectors.

icon 2021

On Monday 1st February 2021, Supreme PLC (the parent company of Supreme Imports Limited) began trading its minority shares on AIM, a submarket of the London Stock Exchange.

The company’s founder and long-serving CEO, Sandy Chadha, will remain the majority shareholder and the company will continue to operate from its headquarters in Manchester.

Over the last 8 years Supreme has scaled at a rapid rate, established inhouse manufacturing, developed its own brands and acquired smaller operations along the way.

We look forward to what the future brings for Supreme PLC…

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