Supreme Imports expands Sports Nutrition Range
In June 2019, Supreme acquired one of the UK’s fastest-growing Sports Nutrition brands, Go Nutrition. Created by Oliver Cookson (founder of Myprotein), the brand was launched in 2013 positioning themselves in the market as a nutrition brand rather than a protein brand. GoNutrition was lead, and will continue to lead, with a ‘transparency first’ ethos.
Over the years the company has developed over 800 different products, which are offered to 50,000+ customers across Europe. Alongside the online retail business, GoNutrition also have a trade distributor network operating in 30 countries throughout EMEA & Asia.
This new addition to the Supreme Family and Sports category not only enhances our overall profile but also offers our customers another strong brand.
Learn more about Supreme’s Sport Nutrition range.
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Sports Nutrition Supplements are one of the most exciting and fastest growing markets in the UK. With continued growth throughout the last 2 decades this category has become of mass market interest and crosses a large demographic target.
The concept of a Sports Nutrition Supplement is a food-based product consumed to enhance physical performance in a given sport or activity. Due to the physiological demands of exercise, the body requires extra nutrients (protein, fat, carbohydrate, fibre, vitamins and minerals) to support the growth of new muscle and elicit physical recovery.
Essentially, a Sports Nutrition Supplement allows the consumer to add specific nutrients to their normal diet to support their increased physical activity. This is generally achieved through convenient and enjoyable delivery formats such as shakes, bars, tablets and even fortified foods.